Startup submission

Tell us what you're building.

We invest $1M to $2M in early-stage companies shaping the future of commerce. Fill this in honestly. The cleaner the thinking, the faster a partner can give you a real read.

The company

Who you are and where to find you.

Where we'll respond.

Names + LinkedIn URLs, one per line.

The pitch

What it is, why now.

Why did you start this company?

One to two lines: what you do + your distinct value proposition.

Description of your product/service, the value prop, and how you differ from competitors.

Target market and any available info on market size.

How will the company make money?

Incumbents, startups, alternative approaches.

Alpha / beta / live? Any metrics or customer traction you can share.

Risk + reward

The optimist case and the cold-water case.

How might this company be worth >10x in the future?

If this fails, what are the most likely reasons?

The ask

What you're raising and how you'll use it.

e.g. $500,000

SAFE, Note, or Priced Round? Cap? Discount?

Define milestones for how the money will be used.

Materials & socials

Optional, but helpful.

Up to 30 MB.

One more thing

By submitting, you confirm the materials are yours to share. Sugar Capital reviews all submissions but cannot guarantee a response timeline.