INVESTING AT THE INTERSECTION OF TECHNOLOGY AND COMMERCE
Sugar Capital invests in early stage companies across the commerce ecosystem.
Consumer
Software
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SoulCycle was an early sign of the world we live in now. The room always knows before the market does.
No. 113 | Everyone is watching AI. The other exponential is happening inside our own bodies.
No. 112 | Five of us order five different drinks. None of it is why we come.
No. 111 | The friend who was the catalyst of PopSugar.
No. 110 | Applause is not proof. The only proof is whether the customer comes back.
No. 109 | The manufacturing company that accidentally built the best snack in the protein aisle.
General Partners
Enduring Companies
What we're building
SUGAR RUSH
Consumer · Commerce · Culture, compiled fresh every morning at 8am Pacific. Eight verticals, a daily Top 5, weekend reads from the Sunday papers. Zero filler.
MEET ARTHUR
Upload your pitch deck. Arthur reads it cover-to-cover and writes a real VC memo — score, verdict, steelman, pull-quote — in about a minute.
MEET PATRICK
Send Patrick your financial model. He reads it like a banker — surfaced assumptions, sensitivity gaps, the questions he'd ask in diligence. About a minute. Yours to share.
OFFICE HOURS
Ask Arthur anything about your company, market, fundraise, or deck. Drop a deck if you have one. Scoped tight to your business and your market.